Céline Renaud, CEO

Céline Renaud and the Passion for Entrepreneurship

It was in 2005 that Céline Renaud, then
29 years old, created her company, JMC Lutherie SA, in partnership with Jeanmichel Capt, a gifted guitar builder from the Vallée de Joux. This firm hand-crafts guitars and loudspeakers in particular from 350 year-old resonance spruce trees growing in the Risoud Forest. This bold choice has given rise to a magnificent life project combining her passions for music and nature.

Already nurturing multidisciplinary desires and a passion for fine food, Céline Renaud studied at the Ecole Hôtelière in Lausanne, the renowned hospitality management school. She enriched her career over a ten-year period in the world of luxury watchmaking, where she acquired experience in a variety of fields. First, in marketing and events with the famous Jaeger-LeCoultre brand; then through her involvement in business management within the industrial sector; and finally as head of international financial controlling for Breguet, the flagship watch brand within the Swatch Group. And it was in 2004 that she first met artist and guitar maker Jeanmichel Capt.

When the opportunity arose to found her company in 2005, she did not hesitate a second, opting to trust her intuition. She immediately believed in the luthier skills of Jeanmichel Capt and above all in his immense creativity. She remembers: "When I visited Jeanmichel Capt’s workshop, I felt as if I was witnessing the work of one of the great watchmaking inventors such as Antoine LeCoultre or Abraham-Louis Breguet. And when he asked me to help him, I him immediately said yes." Her love for nature and music has found full expression in this new profession that she has in fact invented, since it takes courage and boldness to gamble on making a living from a business such as guitar building. In 2010, she was named as one of the 100 personalities who are exercising a decisive influence on the French-speaking part of Switzerland.